Why can't waxing be a special occasion? Naomi Schwartz thinks it should be. Often, time for a wax means that "people are excited about doing something, seeing someone, or going somewhere on vacation," says the esthetician. When you step inside her cozy Nomi Day Spa, Schwartz will treat you as if you're her only client of the day. While the Brazilians are blissfully quick (just 10 minutes!), the rest of the experience is mellow, relaxed, not the slightest bit rushed. Founded almost six years ago by Schwartz, whose mother is also an esthetician, Nomi Day Spa uses high-quality Lycon wax — soft or hard depending on where she's waxing — infused with lavender and antibacterial tea tree oil to soothe inflammation and prevent ingrowns. Whether you want a speedy bikini wax, a meticulous brow shaping, or anything in between, Nomi Day Spa will ensure you're handled with care and ready for wherever your wax takes you.
Red Herring